Over the past 10 years, new development has occurred such as the advancement of the internet and redefined many things such as customers’ behaviour, business processes, job descriptions etc.
Many companies are relying more on the internet nowadays which they use to achieve the objectives of their businesses, therefore, they depend on web developers and web designers to help achieve this. However, hiring a developer or a designer is getting more complicated and difficult to understand because many of their functions overlap and cause needless repetition which should be quickly stopped.
So when hiring web developers and web designers, they both have different parts to play but it is almost impossible that these parts don’t cross.
Generally, web developers are in charge of building a website that can function well using codes whereas web designers are concerned with the outlook of the website being unique and appealing.
Both of them are however responsible for the success of the website online, therefore, both of them have to deliberate on the code structure used and its impact on the UX(user experience and functionality). Consequently, both of them must have sufficient skills in computer programming, graphic design and vector arts as is normal in the world of professional web design and development. The services of a web developer or a designer are actually never finished as even after the creation of the website, it still needs to be constantly updated and upgraded.
Both the developer and the designer’s obligations are never truly ended as they initiate SEO, create new pages with new content etc. They will also plan and test the website they have created on various platforms and web applications. They also need to monitor how the website is performing to make sure the website’s potential is being maximized.
The web developer should have deep knowledge of technical elements such as Java, Server Architecture, Ruby, Python, Javascript, PHP, CSS, HTML/XHTML etc. Meanwhile, the web designer is involved in more human aspects like ergonomics and designing appealing websites that can keep the visitors on the website for a long while and also be able to comprehend how the pages load based on the codes the web developer used on the pages.
Nowadays, search engines are tasked with the job of watching out for how long a visitor stays on a website and how appealing the site is to them and this is being considered in the SEO algorithm for rankings, therefore, in addition to creating a website that is creative and appealing, designers must make sure there are right things in the right place on the website which is related directly to the user experience.
Web designers and developers must grasp what SEO fundamental tenets are because trivial things like placement options can differentiate between a person departing immediately from a website or staying for a while and even making purchases which is what online businesses are about.
It is important for businesses that depend on online customers to understand enough about SEO both on their pages and of their pages which in turn is important to page rankings. SEO is very important in driving traffic to a website therefore both developers and designers must know the job well enough.
Over the years, there has been the development of a combination of web developers and web designers and these ‘hybrids’ are better and they cut costs since they do three things which are mainly: developing, designing and guiding through digital marketing. So, if you want to create or design a website or even want to have an online marketing program, then it is advisable to get one of these ‘hybrids’ as it is cost-effective and also breeds favourable outcomes.