Yes, It’s that time of the year. Holidays, days filled with festivities and good food. Christmas, Holiday Cheer, and Gift Giving are all part of this tradition. What are you doing to capture your share of that business? This time of year yields the highest amount of internet users and shoppers that we know of. Everyone is looking for that perfect gift, that perfect deal, that perfect purchase to reward themselves for a successful year.
The key is to give them something to feel good about, all while getting them into the door to learn about your services, your specials, and more importantly YOURSELF. Good business is more about selling yourself than it is your product or service. But how do you get them in the door so you can work your magic?
What to do to Capture Holiday Shopping Prospects:
- Allocate a Specific Budget for Holiday Marketing Programs
- Narrow Down your Target Demographics
- Understand the Mindset of Your Prospects
- Hire or Dedicate a Team ONLY for this
- Track Metrics
- GET THEM IN THE DOOR WITH A KILLER INTRODUCTORY SPECIAL!
Most business owners have never sat down to understand their customer base and acquisition costs per customer.
If it takes marketing to 20 prospects to close 2 deals, is it worth it? All business is NOT good business. It is important to measure.
What Is A Good Client?
- Low Maintenance
- Lifetime Value Consideration
- Understanding of The Cost of Acquisition
- Average Transaction Profit Margin
- Average of Cost of Service (including employee salaries, marketing material creation hours, and accounting-invoicing)
The Point
Firstly, think about what your numbers are. Calculate your Cost per Acquisition (CPA) and process your procedures. Get a team in place. Offer an extraordinary special to GET THEM IN THE DOOR! Then, convert them to lifetime customers. Now you can see that an unheard of holiday special can actually be worth it in the long run.
This was a wish washy post aimed at giving you something to talk about. Of course, I have only scratched the surface, but hopefully given you something to consider either this year, or next year.