Content holds the poll-position in all your Search Engine Optimisation and marketing efforts. Once the world’s richest man, the founder of Microsoft, rightly predicted the importance of textual data, by saying this infamous line-“Content is King.” Today, content dominates the World Wide Web, and top-searched search engines such as the Google further emphasize the significance of content. Some years back, the Panda algorithm update of Google, took the entire Internet world by storm, this algorithm de-promoted those websites with plagued, poor quality content. From there, content becomes a vital segment of the search engine optimisation strategies. Here, in this post, we have rounded up an SEO checklist when curating content for your website. So, read till the end, before you commence your content writing work.
- 100% Unique Content
Gone are those days, when businesses could be filled their website text voids with copy paste content from other websites, today, 100% uniqueness of content is indispensable. If you don’t follow this search engine norm, your website will be termed as a spam, and won’t get higher SERP rankings. Once you have created the content, double check it on plag-checker software; there are so apps and websites those let you know the originality of your website. However, you come across a website whose content you think is quite engaging & like able, and then you rewrite that text in your own words.
- Seamless Integration Of The Keywords
The keywords insertion in a text is vital, without that your website won’t be able to gain good SEO results. However, the insertion of keywords into the content should be done carefully, and in a user-friendly manner. Your hired one of the top-ranked London SEO similar other companies can help you out here with putting forth the content creation rules in terms of SEO if you are writing the content by self. On the other hand, a majority of the SEO firms offer content creation services to their clients. The keyword insertion checklist includes, the two keywords should be placed with a difference of 100 words, the keyword density should be around 1-3%, keywords should there in the first paragraph, and much more.
- Readability Score
Content for the internet is not about showing your academic english qualification; instead, it is about putting into practice your special skills those let you communicate with your clients. The readability score is the measure of ease of understanding your content, ideally, it should be above 60, according to Google. You can check this score easily, there are many desktop apps and websites those offer this service free of cost. In order to boot the readability score, use shorter & crisp sentences.
- Passive Index
The passive index of text content, should not be more than 25, ideally, the range is 11-25. This index determines the number of passive sentences in the content.
- Glue Index
The glue index should be on the lower side, less than 10%. This index defines the use of sticky sentences.
It is best if you seat down with one of the reputed London SEO similar other firms to find ways to make your content SEO and reader friendly.