Category: Psychology

Content Pulling Ideas

Content Pulling Ideas

Simple!

Scrape the google keyword planner and find what people are searching for related to your industry. Place the country you live in, the language you speak, the field or industry you work in and click get ideas.

This will give you a lot different suggestions as to what people want to know. You can then go and search for these on search engines. Get an idea of what type of content is out there and add to it to make it better. Don’t just make it better though, blow it out of the water. Create more high quality, longer form content, more tips and ideas, really provide so much value that you cannot be ignored. (see Andres Ponciano – SEO specialist)

The common belief is that if you give away all your secrets you will no longer have anything to sell or charge for. This is because we focus not on adding value but in getting money. We focus on a single transaction. People believe that if they tell everyone everything they know for free then they won’t have any other value to add. That is an interesting idea.

Here is what we believe. People who think that way are not continuously growing. If you think that by giving away your secrets, you will lose, then that means you are no longer working to have more advantages. If you are constantly growing and learning then you can move up consistently. Especially if you are a massive action taker.

People that stay ahead of the curve and reach high places in life do so because of their risk taking, stepping out of their comfort zone, creating opportunities, finding solutions, innovating and constant investment in themselves and their relationships with others. If you do that you will always stay ahead.

Resting on this belief, we advise you to give your “secrets” away. You can keep a few to yourself so you can charge for those, but you want to keep investing in yourself and learning and developing new ideas that can keep you ahead of your competitors.

When your customers know you are giving everything or at least most of what you know at no cost, they will not only have great respect for you and your company, but they will continue to look for you and your authority status will grow.

If you want to stand out with your content marketing and with everything you do, then be incongruent. See what all your competitors are doing and then do the opposite. The same concept that both Charlie Munger and Warren Buffett have followed with their investing with Berkshire Hathaway.

When everyone is buying they get bearish and when everyone is in a panic and selling they start buying.
Sure, it takes a strong temperament but you will stand out.
Consider how you can 10X all you do. How can you make something you offer customers so amazing that they can’t refuse to work with you.

Again, it is not about doing things a bit better, but making it so good and amazing and valuable that anyone would be ridiculously crazy to walk away from your offer.
I had someone tell me “nothing is free, what’s the catch” today. Couldn’t help but nod my head. There will be people along the way that are simply very cynical and can’t accept that someone actually wants to help. Help them anyway. As Zig Ziglar once said, “You can have what you want if you help enough people get what they want.” Once you’ve determined what content to use, you have to write great copy. (Click here to read the post on that.)